Tourism Management Menu
Entrepreneurship Major
| 45 credits |
CMNS 1810 Professional and Academic Composition (3,0,0) CMNS 1810 Professional and Academic Composition (3,0,0)Credits: 3 credits Students learn the theory and practice of successful academic and professional writing. Students compare and apply techniques involved in writing for business and academic purposes, learning skills in audience assessment, document planning and design, research, and effective writing. Students complete assignments ranging from academic essays to a variety of professional communication documents.
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CMNS 2290 Technical Communication (3,0,0) CMNS 2290 Technical Communication (3,0,0)Credits: 3 credits Students study a variety of technical communications used to document professional activity, including proposals, technical and formal reports, policies and procedures, technical descriptions and definitions, and instructions. Students learn the importance of documentation and accountability as part of professional due diligence, applicable across many fields including journalism, business, government, public service, consulting and research institutes. Students develop skills in assessing communication needs in a scenario, identifying communication goals, audience need and relevant media. Finally, students learn skills in research and synthesis to ensure professional engagement and presentation of research material.
Prerequisites: CMNS 1291 OR CMNS 1290 OR ENGL 1100 OR ENGL 1101 OR CMNS 1810
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MATH 1100 Finite Math with Applications 1 (3, 1.5, 0) MATH 1100 Finite Math with Applications 1 (3, 1.5, 0)Credits: 3 credits This course is intended primarily for Liberal Arts or Tourism students. Students solve problems that have direct relevance in the “real world." Topics to be covered include sets, counting, probability, matrices, linear programming, and math of finance.
Prerequisites: Foundations of Math 11 with a minimum grade of 67% (C+) or Pre-Calculus 11 with a minimum grade of 67% (C+) or Foundations of Math 12 with a minimum grade of 60% (C) or MATH 0510 with a minimum grade of C- or MATH 0520 with a minimum grade of C- or MATH 0523 with a minimum grade of C- or MATH 0650 with a minimum grade of C-
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STAT 1200 Introduction to Statistics (3,1.5,0) STAT 1200 Introduction to Statistics (3,1.5,0)Credits: 3 credits Students are introduced to statistical reasoning in this course. Students will learn to interpret quantities relating to descriptive statistics; correlation; regression; probability; and probability distributions including the binomial and normal. Students will learn different facets of sampling and experimental design. Students will learn to make appropriate inferences from confidence intervals and hypothesis tests including analysis of variance.
Prerequisites: Foundations of Mathematics 11 with a minimum grade of C+ or Pre-calculus 11 with a minimum grade of C+ or equivalent or Foundations of Math 12 or equivalent with a minimum grade of C+ or MATH 0510 with a minimum score of C- or MATH 0523 with a minimum score of C- or equivalent. MATH 1100 or MATH 1101 is recommended.
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TMGT 1140 Human Resources Management (3,0,0) TMGT 1140 Human Resources Management (3,0,0)Credits: 3 credits Changing values, shifting demographics, evolving legislation and a growing emphasis on social responsibility are among the forces shaping the way we manage people today. Students examine human resource management issues as they relate to human resource planning, the legal environment, recruitment, and selection, evaluation and development, compensation, and emerging labour issues and trends in the tourism industry.
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TMGT 1160 Organizational Leadership in Tourism (3,0,0) TMGT 1160 Organizational Leadership in Tourism (3,0,0)Credits: 3 credits This course is designed to address the changes occurring in the workplace today. As many of the graduates of this program will find themselves in supervisory positions within the tourism industry, the course will be delivered from the perspective of a supervisor and how he/she fits into today's organizations.
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TMGT 1150 Tourism and Services Marketing (3,0,0) TMGT 1150 Tourism and Services Marketing (3,0,0)Credits: 3 credits This course explores the role, concepts and principles of marketing within the tourism industry. It examines market research and planning, product pricing and costing, packaging, promotion, service as a primary product, advertising methods, target marketing, factors in consumer preference and assessment of guest satisfaction.
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ACCT 1000 Financial Accounting (3,0,0) ACCT 1000 Financial Accounting (3,0,0)Credits: 3 credits Students develop a basic understanding of financial accounting, which involves recording a variety of financial transactions for an organization and then preparing and evaluating its financial statements. Topics include financial statements; accounting events and journal entries; accounting adjustments; internal controls and cash; accounts receivable; inventory purchases and sales; inventory costing methods; long-term assets, liabilities; shareholders' equity; statement of cash flows; and financial statement analysis.
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TMGT 2010 Financial Operations Control in Tourism (3,0,0) TMGT 2010 Financial Operations Control in Tourism (3,0,0)Credits: 3 credits This course offers students an understanding of how they can use managerial accounting skills in their careers in the tourism industry. Students use accounting information for decision making, planning and control in the areas of marketing, operations, human resources, strategic investment, business performance evaluation, and budgeting.
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ECON 1220 Introduction to Basic Economics (3,0,0) ECON 1220 Introduction to Basic Economics (3,0,0)Credits: 3 credits Students develop a basic understanding of economic principles, which allows for and encourages informed discussion of media-covered issues. Topics include contrasting macroeconomics and microeconomics; gross domestic product; economic growth and business cycles; unemployment and inflation; aggregate supply and demand; scarcity, opportunity costs, globalization and trade; law of supply and demand; accounting versus economic profits; money and exchange rates; government choices, markets, efficiency, and equity; monopoly and competition; externalities, public goods, and free riders.
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ECON 2220 Economics for Tourism, Recreation and Leisure (3,0,0) ECON 2220 Economics for Tourism, Recreation and Leisure (3,0,0)Credits: 3 credits Students examine tourism, recreation and leisure from an economic perspective and take the viewpoint of both the demand side and the supply side of the economy. Topics include organizations and markets, market structure and pricing, the role of the external economic environment, cost-benefit analysis for projects, the economic impact of the tourism sector on development, the global impacts on the tourism, recreation and leisure sectors, and the economic assessment of environmental impacts of tourism and sustainability.
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TMGT 1110 Introduction to Tourism (3,0,0) TMGT 1110 Introduction to Tourism (3,0,0)Credits: 3 credits This course introduces tourism as an industry and a phenomenon. Topics will include the economic, social, environmental and political environment in which tourism operates at a global and local level. Students are introduced to tourism products and experiences in B.C. and given the opportunity to identify career paths in the tourism industry.
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TMGT 2250 Tourism and Hospitality Law (3,0,0) TMGT 2250 Tourism and Hospitality Law (3,0,0)Credits: 3 credits In this course, students are introduced to the legal rights, responsibilities and obligations of organizations in the hospitality industry. This industry operates under a combination of Common Law and Statute Law passed by both federal and provincial legislature. Emphasis is placed on the legal problems regularly faced by business firms within this industry and their possible solutions.
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TMGT 2060 People, Places and the Toured Landscape (3,0,0) TMGT 2060 People, Places and the Toured Landscape (3,0,0)Credits: 3 credits Students explore historical, geographical and cross cultural contexts for understanding tourism products, experiences and impacts.
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TMGT 2610 Environmental Issues in the Tourism Industry (3,0,0) TMGT 2610 Environmental Issues in the Tourism Industry (3,0,0)Credits: 3 credits The rapid growth of tourism on a global scale has resulted in significant negative environmental impacts, and there is increasing concern about the relationship between tourism and the environment, both natural and cultural. This course explores the challenges facing the tourism industry in attempting to create a balance between environmental and economic concerns. The rich history of the conservation movement and development of the national parks system provides a lens through which to understand the foundation of the North American tourism industry. In addition, students examine the current "greening" of the tourism industry.
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| One of these three |
EVNT 2190 Destination Marketing Organizations (3,0,0)or EVNT 2190 Destination Marketing Organizations (3,0,0)Credits: 3 credits As tourism expands around the globe, new opportunities for destination marketing emerge. However, with these opportunities, come increasing competition and challenges for the destination marketer. The aim of this course is to provide the learner with some of the skills necessary to develop marketing strategies, build the destination's visibility and image and attract key market segments.
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EVNT 2250 Sports Event Marketing (3,0,0)or EVNT 2250 Sports Event Marketing (3,0,0)Credits: 3 credits This course is designed to introduce students to skills necessary to effectively market a sporting event. Students will learn how to develop a plan to target relevant markets including attendees, competitors and sponsors. Students will be exposed to business concepts such as product development, market opportunities and marketing plans.
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HMGT 2120 Hotel Sales and Convention Services (3,0,0) HMGT 2120 Hotel Sales and Convention Services (3,0,0)Credits: 3 credits This course provides insight into the scope and various segments of the groups market and demonstrates the relationship between professional service and operational success. Students will be given a comprehensive introduction to the complexities of managing a convention facility as well as exposure to key group markets and techniques for attracting them to the property.
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| Unspecified electives: any discipline any level (9 credits) |
| Work experience (500 hours, 3 credits) |
COOP 1000 Career Management (1.5,0,0) COOP 1000 Career Management (1.5,0,0)Credits: 1 credits Students admitted into co-operative education must complete this pre-requisite one credit course prior to their first work term. The course will cover an introduction to co-operative education, career development theory, self-assessment, career communications, interview skills, workplace dynamics, networking, workplace culture and issues specific to co-operative education work terms. Students who are not enrolled in coopertive education may still take this course, but they should determine whether it is accepted by their certificate, diploma, or degree program before registering. |
COOP 1170 BTM Co-op Work Term 1 COOP 1170 BTM Co-op Work Term 1Credits: 3 credits This course provides TRU students access to co-op education. Co-operative education integrates academic studies with paid periods of relevant work experience and provides students with the opportunity to develop specific competencies, professional skills and technical knowledge related to their field of study.
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Completion of COOP 1000 is mandatory prior to a student's Cooperative Education
work term. Completion of COOP 1000 is not included in the overall 120 credits required for the degree. |
| 9 credits |
TMGT 4010 Experience Creation and Product Development (3,0,0) TMGT 4010 Experience Creation and Product Development (3,0,0)Credits: 3 credits This course deals with the concept of experiences as products and the overall development of new products/services in the tourism field. Students will explore the foundations and theories of an "experience-driven" enterprise or economy from both the consumer (tourist) and producer (firm or destination) perspective. Emphasis is placed on undertaking new tourism product inventories to ensure the provision of engaging experiences and vivid memories for guests.
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TMGT 4020 Graduating Seminar (0,3,0) TMGT 4020 Graduating Seminar (0,3,0)Credits: 3 credits Students complete an independent project that integrates knowledge acquired in the BTM and present the project in a professional written document and formal oral presentation.
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TMGT 4120 Developing New Tourism Enterprises (3,0,0) TMGT 4120 Developing New Tourism Enterprises (3,0,0)Credits: 3 credits Building upon the foundation laid in TMGT 4010: Experience Creation and Product Development, this course guides students through the process of conceiving and planning a new tourism business. Topics include evaluating business opportunities and start-up strategies, resource requirements for a new business, financing new ventures, and the business start-up process.
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| 15 credits from the following |
TMGT 4110 Innovation and Leadership in Tourism (3,0,0)or TMGT 4110 Innovation and Leadership in Tourism (3,0,0)Credits: 3 credits Students will explore innovation and leadership theories, their application in the context of tourism organizations, and their impact on organizational culture.
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TMGT 4130 Tourist Behaviour (3,0,0)or TMGT 4130 Tourist Behaviour (3,0,0)Credits: 3 credits Students explore the determinants that shape tourist behaviour, including travel and tourism motivations; destination choice; personality and psychographics; the tourist decision process; the tourist experience; and post-experience behaviour. Using both a theoretical and applied approach, students examine how and why people purchase and consume travel and tourism products.
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TMGT 4140 Tourism Strategy (3,0,0)or TMGT 4140 Tourism Strategy (3,0,0)Credits: 3 credits This course explores strategic management and planning in a tourism context. Using both a theoretical and practical approach, students examine the concepts of strategic planning and competitive strategy and how they can be successfully applied by tourism organizations in an increasingly complex and global tourism environment.
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TMGT 4150 Managing Small Tourism Enterprises (3,0,0)or TMGT 4150 Managing Small Tourism Enterprises (3,0,0)Credits: 3 credits Students examine the environment of small tourism firms and the unique challenges of management both in growth-oriented and small 'lifestyle' tourism firms. The focus is on formulating and developing strategies that allow these firms to thrive in this dynamic and highly competitive environment.
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TMGT 4160 Tourism in a Global Environment (3,0,0)or TMGT 4160 Tourism in a Global Environment (3,0,0)Credits: 3 credits Students examine tourism and its dynamics from a global perspective. Specifically, students develop a thorough understanding of tourism as an economic, political, social, cultural and environmental force on the world stage, the impacts of this influence, and the strategies that tourism businesses can adopt to thrive in this environment.
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TMGT 4170 Information Technology and Tourism (3,0,0)or TMGT 4170 Information Technology and Tourism (3,0,0)Credits: 3 credits Students examine the relationship between information technology (IT) and tourism from both a consumer and organizational perspective. Specifically, the course encourages students to critically evaluate current and emerging developments in IT and their impact on tourism consumers and suppliers. Students also develop an understanding of how IT can be used to facilitate and promote innovation and support the overall strategic objectives of a firm.
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TMGT 4180 Managing the Tourist Experience (3,0,0)or TMGT 4180 Managing the Tourist Experience (3,0,0)Credits: 3 credits The tourism product holds an important position in the fast growing experience economy, requiring firms that are marketing these intangible products, to overcome unique challenges. In this course, students are provided with the concepts, tools, and strategic focus to effectively manage the tourist experience and to investigate how experiences are designed, delivered, and evaluated. Students are encouraged to employ innovative approaches in the application of their acquired knowledge to real business settings.
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TMGT 4800 Tourism Enterprise Consulting Project (0,3,0) TMGT 4800 Tourism Enterprise Consulting Project (0,3,0)Credits: 3 credits Students build upon and apply the knowledge and skills, acquired in previous work experience and courses in the Bachelor of Tourism Management program, in a consulting assignment for a small- to medium-sized tourism enterprise. Students secure a consulting assignment with a business organization, and work closely with the owner and/ or managers to identify a specific problem or challenge facing the firm. Students are then expected to set objectives, research, prepare, and present a report that addresses this problem.
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| Upper level core (18 credits) |
ADVG 3200 Adventure Sport and Tourism (3,0,0) ADVG 3200 Adventure Sport and Tourism (3,0,0)Credits: 3 credits Adventure sport and adventure tourism are terms used to describe a wide variety of activities - from bungee jumps to commercial ski trips to the South Pole. This course provides a survey of the adventure sport and adventure tourism industry; its philosophical foundations; adventure in contemporary society; the interrelationship of adventure in leisure, recreation, tourism, and extreme sports; and career paths.
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CMNS 3240 Advanced Professional Communication (1,2,0) CMNS 3240 Advanced Professional Communication (1,2,0)Credits: 3 credits Students develop best practice skills in advanced professional writing with an emphasis on the design and production of strategic and planning-level communication documents, including a formal report, with added emphasis on online communication contexts, including multimedia production and social media. In addition, students consider and develop multi-phased communication strategies, learn advanced research skills and consider techniques for effective collaboration.
Prerequisites: CMNS 1290 OR CMNS 1291 AND Completion of 42 credits
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TMGT 3020 Tourism Policy and Planning (3,0,0) TMGT 3020 Tourism Policy and Planning (3,0,0)Credits: 3 credits Students are introduced to policy and planning theories and their application to tourism. The relationship between tourism, public policy, planning, and development is also examined.
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TMGT 3050 Research in Tourism (3,1,0) TMGT 3050 Research in Tourism (3,1,0)Credits: 3 credits Students engage in the process of conducting and evaluating research in the field of tourism.
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TMGT 4080 Reflecting Philosophically on Tourism (3,0,0) TMGT 4080 Reflecting Philosophically on Tourism (3,0,0)Credits: 3 credits Students are required to reflect on their tourism knowledge and practice in a deep theoretical and philosophical manner, and examine their own positions and values as future professionals in the tourism field. Drawing largely on classic and contemporary writings in philosophy and social theory outside the tourism canon, students cultivate an understanding of the unquestioned and presumed ideologies that lie behind some of today's most problematic tourism practices. Students are exposed to theoretical and philosophical positions that present an alternative way forward.
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TMGT 3030 Financial Management for Tourism (3,0,1)(L)or TMGT 3030 Financial Management for Tourism (3,0,1)(L)Credits: 3 credits This course examines the principles of financial management as they apply to firms in tourism and hospitality sectors. Topics covered include financial statement analysis; budgeting; time value-of-money; profit planning and decision-making; cost-volume-profit analysis; and capital budgeting. Special topics in hospitality and tourism include management contracts; franchising; revenue management; and real estate investment trusts (REITS).
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TMGT 4010 Experience Creation and Product Development (3,0,0) TMGT 4010 Experience Creation and Product Development (3,0,0)Credits: 3 credits This course deals with the concept of experiences as products and the overall development of new products/services in the tourism field. Students will explore the foundations and theories of an "experience-driven" enterprise or economy from both the consumer (tourist) and producer (firm or destination) perspective. Emphasis is placed on undertaking new tourism product inventories to ensure the provision of engaging experiences and vivid memories for guests.
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| Upper level elective (3 credits) |
| Electives (15 credits) |
