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Bachelor of Tourism Management Entrepreneurship Minor
Admission requirement: admission to a bachelor degree at TRU
The primary purpose of this minor is to increase the entrepreneurial capacity of our graduates by preparing them to create their own career paths as entrepreneurs within new or existing businesses.
Program learning outcomes
Upon successful completion of this minor, students will be able to:
- Identify and assess opportunities.
- Conceive ventures, products, initiatives, and/or strategies to pursue and develop new opportunities.
- Respond positively and effectively to problems in unpredictable and unfamiliar contexts.
- Develop networks and engage with diverse stakeholders to deliver creative and sustainable solutions to specific problems.
- Critically reflect upon and learn from past practice/experience.
Program structure
| Total program credits: 12, with C- minimum for each course |
TMGT 4010 Experience Creation and Product Development (3,0,0) TMGT 4010 Experience Creation and Product Development (3,0,0)Credits: 3 credits This course deals with the concept of experiences as products and the overall development of new products/services in the tourism field. Students will explore the foundations and theories of an "experience-driven" enterprise or economy from both the consumer (tourist) and producer (firm or destination) perspective. Emphasis is placed on undertaking new tourism product inventories to ensure the provision of engaging experiences and vivid memories for guests.
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TMGT 4120 Developing New Tourism Enterprises (3,0,0) TMGT 4120 Developing New Tourism Enterprises (3,0,0)Credits: 3 credits Building upon the foundation laid in TMGT 4010: Experience Creation and Product Development, this course guides students through the process of conceiving and planning a new tourism business. Topics include evaluating business opportunities and start-up strategies, resource requirements for a new business, financing new ventures, and the business start-up process.
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| Plus credits from the following |
TMGT 4110 Innovation and Leadership in Tourism (3,0,0) TMGT 4110 Innovation and Leadership in Tourism (3,0,0)Credits: 3 credits Students will explore innovation and leadership theories, their application in the context of tourism organizations, and their impact on organizational culture.
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TMGT 4130 Tourist Behaviour (3,0,0) TMGT 4130 Tourist Behaviour (3,0,0)Credits: 3 credits Students explore the determinants that shape tourist behaviour, including travel and tourism motivations; destination choice; personality and psychographics; the tourist decision process; the tourist experience; and post-experience behaviour. Using both a theoretical and applied approach, students examine how and why people purchase and consume travel and tourism products.
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TMGT 4140 Tourism Strategy (3,0,0)No lab TMGT 4140 Tourism Strategy (3,0,0)Credits: 3 credits This course explores strategic management and planning in a tourism context. Using both a theoretical and practical approach, students examine the concepts of strategic planning and competitive strategy and how they can be successfully applied by tourism organizations in an increasingly complex and global tourism environment.
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TMGT 4150 Managing Small Tourism Enterprises (3,0,0) TMGT 4150 Managing Small Tourism Enterprises (3,0,0)Credits: 3 credits Students examine the environment of small tourism firms and the unique challenges of management both in growth-oriented and small 'lifestyle' tourism firms. The focus is on formulating and developing strategies that allow these firms to thrive in this dynamic and highly competitive environment.
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TMGT 4160 Tourism in a Global Environment (3,0,0) TMGT 4160 Tourism in a Global Environment (3,0,0)Credits: 3 credits Students examine tourism and its dynamics from a global perspective. Specifically, students develop a thorough understanding of tourism as an economic, political, social, cultural and environmental force on the world stage, the impacts of this influence, and the strategies that tourism businesses can adopt to thrive in this environment.
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TMGT 4170 Information Technology and Tourism (3,0,0) TMGT 4170 Information Technology and Tourism (3,0,0)Credits: 3 credits Students examine the relationship between information technology (IT) and tourism from both a consumer and organizational perspective. Specifically, the course encourages students to critically evaluate current and emerging developments in IT and their impact on tourism consumers and suppliers. Students also develop an understanding of how IT can be used to facilitate and promote innovation and support the overall strategic objectives of a firm.
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TMGT 4180 Managing the Tourist Experience (3,0,0) TMGT 4180 Managing the Tourist Experience (3,0,0)Credits: 3 credits The tourism product holds an important position in the fast growing experience economy, requiring firms that are marketing these intangible products, to overcome unique challenges. In this course, students are provided with the concepts, tools, and strategic focus to effectively manage the tourist experience and to investigate how experiences are designed, delivered, and evaluated. Students are encouraged to employ innovative approaches in the application of their acquired knowledge to real business settings.
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TMGT 4800 Tourism Enterprise Consulting Project (0,3,0) TMGT 4800 Tourism Enterprise Consulting Project (0,3,0)Credits: 3 credits Students build upon and apply the knowledge and skills, acquired in previous work experience and courses in the Bachelor of Tourism Management program, in a consulting assignment for a small- to medium-sized tourism enterprise. Students secure a consulting assignment with a business organization, and work closely with the owner and/ or managers to identify a specific problem or challenge facing the firm. Students are then expected to set objectives, research, prepare, and present a report that addresses this problem.
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